United Masters, the Alphabet- and a16z-funded music-industry disrupter, was setting out to build a totally digital venture that vertically-integrated the functions and capabilities of a record label, a talent management agency, and an omnichannel agency network, serving and growing artists from cradle to MTV Cribs. Their entire business is data. They needed storage, big data, and analytics to rival—to transform—an entire industry.
We designed, engineered, and operated for United Masters a best-in-class data warehouse and business intelligence solution that used machine learning to synthesize highly disparate data from various social, fan-engagement, and streaming-music sources into a cohesive career insights and operations center.
The system we created has enabled United Masters’ aggressive growth and robust, ongoing product evolution.
